Have a professional interest in social media (or marketing or web development or business or communication or…)? There’s an article you need to read. Wired recently posted a piece by Davey Alba about Facebook. It speaks to topics that help justify/validate why so much of our social strategy at UTMB focuses on Facebook, and why a lot of our digital work centers on mobile. There’s too much great information in the article to try and summarize. Please take a look.