Ten years of sharing the trials, tribulations and triumphs of breast cancer
For 10 years, the University
of Texas Medical
Branch has partnered
with the Galveston
County Daily News to
run the Think Pink special
publication.
First published in October 2014, the aim of the publication was
to educate and inform readers
about breast cancer treatments and
the importance of screening mammograms.
It also was intended to
provide resources to breast cancer
survivors.
“As we’ve grown with Think Pink
over the years, we have celebrated
breast cancer survivors and helped
them share their stories,” David
Bethea, marketing director at UTMB,
said. “Hearing them share their
experiences and the strength the
survivors have in their journey hopefully
inspires others to get screened.
And if someone is currently going
through breast cancer treatment,
the stories help lift them up and give
them strength.”
While the specific design and
contents of the piece has evolved
over the years, the goal remains the
same — to share information to help
and educate the readers.
“Throughout the years, we have
probably helped tell over 40 patient
and provider stories,” Bethea said.
“We hope Think Pink will motivate
folks who have been putting off their
mammogram to take that next step
and get screened. If that one person
gets screened, then it’s worth the
effort because with breast cancer,
early detection is vital to saving
lives.”
This feature first ran as a feature story in the 2024 Think Pink special section of the Daily News. You can view the full the publication online.